Location of Advertised Property

Where will the property be advertised?

Internet

Use of the Internet is growing and frequented by many of us every day as we become reliant on the ease of obtaining information quickly. Searching property in the comfort of your own home, being able to view interiors and property details are the way of the future. With more and more of the population searching the Internet, it would be foolish to not take advantage of professional advertising and social websites.

Research websites best suited for advertising rental properties in your area. Property advertising websites often provide a scale of packages offering different levels of capabilities, depending on the needs of the individual client. Reports can be generated by the registered user indicating how many clicks or visits each property has received on their website. Ensure your agency can retrieve a report confirming the start date and end date that each property has been advertised. This is essential if a claim is made against your agency concerning the advertising of the property. It can also be helpful if the property has become vacant by providing feedback to your client on the number of people attending viewings and of those visiting the property on the Internet. These reports can be used to benefit your agency, assist in liability claims, and provide feedback to clients.

Contact the website provider and discuss the details of each package, and explain what your agency expects to achieve through advertising on their website. Ensure your agency is well presented and displayed with your company logo, colours and branding and that rental properties can be displayed with photos and easily found by customers looking for a property in your area. Internet advertising should have the ability to display:

?Company logo and contact details

?Written advertising

?Floor plan

?Virtual tour

Software created for the sole use of a property management department often enables properties to be uploaded to advertising website through an Internet portal, like the website here. This saves time, reduces human error, and is effective with portfolios or any size.

Agency’s website

A website customised to your agency is essential in today’s world to get your business and services to your potential clients and customers. When set-up correctly, your website can increase your target audience and potential business growth. Provide a brief description about your agency, keep to the point and use plain language. Keep your website uncluttered, up to date, informative and professional – don’t have too many flashing pictures and images that take time to load and distract the viewer. Suggestions of things to place on your website include:

?Home page promoting services and your agency’s experience in the industry

?Links to relevant information sites

?Agency’s contact details

?Enquiry page where requests can be submitted direct to the agency’s email

?Forms such as maintenance requests and applications forms for tenancy, guarantor and pets

?Details of properties currently for rent

?Search page for tenants to select specific criteria to their needs (e.g. number of bedrooms, location, rental price)

?Tenant’s property request register

?Information for owners who may be considering using your agency’s services

?News page to update your clients on the latest legislation or developments in your area

?Testimonials from clients and customers

In the agency’s reception area, set up a digital screen where prospective tenants can access your website to search properties currently for rent at your agency.

Window display:

A window display is a particularly good marketing tool if your agency is located in a busy pedestrian area. It should display a window card for each property currently for rent, along with those that have recently been rented (depending on available window space). Most property management software programs will create a window card with the information you have entered. Providing you have entered all the necessary information, making a window card will be relatively easy, include several photos, a floor plan and written advertising. It may also produce a summary of bedrooms, bathrooms and parking spaces.

Once the property has rented, and provided you have enough room to accommodate all the properties for rent, place a “Rented” sticker across the window card, indicating to passers-by your ability to rent properties effectively and giving a sense of urgency to prospective tenants to view properties promptly. Use lighting to keep the window noticeable during the day and keep the display lights on overnight. This will provide interest and attract passers-by who can view available properties when walking past.