Let us look at that sentence again “Don’t worry, tomorrow won’t be as bad as today”. So the subliminal message that mind acts upon is “Worry tomorrow as bad as today”. It would have been better to have said “Tomorrow is a new day it’s going to be fantastic”.
People that are overweight, they go on a diet and everyone around them say “You can eat all you want as long as it’s in moderation” the mind only picks up on the “You can eat all you want” so the overweight person eats the same or more than ever. Think of that damage that would have been done if you had said it to a weight loss client.
These are all “Conflicting statements” due to the hidden negative message, as relayed by Karen Kerschmann, or what some call a negative embedded command.
Before I continue with the serious stuff, I will now give you some fun examples of embedded commands, to get people to change what they are doing for what you want, you could say:
“When would now be a good time to change to do something different?” or you could say:
“Would you like to stop doing that and do something else?”
When you want to confuse someone, or make them forget what just happened, or what has been said, you could say:
“While you remember to forget, you forget to remember what isn’t important”
This causes a “Trans-derivational search (TDS)” within the mind of the listeners, why and what TDS is will be explained later. Due to the TDS the listeners forgets what you have previously said or done.
We will now continue. In life use speech in a positive way from now on and throughout life.
Lives are ruined by others through negative statements. I had a client who loved horse riding and entering show jumping competitions, however she had not entered any for two years as her confidence level had dropped, even though at the time she did not know why.
The reason emerged that her mum would say “Get someone else to ride your horse as you are going to fall off and hurt yourself”
The fact is she had never fallen off and always came top of her events in competitions. The negative suggestions from her mum over-time had the negative affect on a subconscious level within my clients mind as it got her to imagination to play a negative outcome to being in an event and falling.
Even advertising affects us on a daily basis, whether it be heard from verbal speech or read. A famous fast food chain has the slogan “I’m loving it”. When we read this small sentence it is as if we are saying it to ourselves, so we start to believe that we truly do love the company’s food. Read it again, “I’m loving it”, the mind does not know that you are reading it so it believes that you are saying it to yourself as fact.
This is a very clever but simple use of linguistics. If it was written “You are loving it” then it would not have the same positive effect on you for two reasons.
First it is as if you are being dictated to by the use of the word “You” and no one likes to be told how to think. Second it is as if you are saying it to someone else and not yourself “You are loving it”. By the use of the word “You”, when reading it you are pushing the thought of loving the food onto a second person so you will not start to believe that you love the food as in “I’m loving it”.
No matter how you rearrange those simple three words, it still has a positive effect on you to buy their products, so it cannot be misinterpreted in any way.
The above example has been very cleverly thought out; however some companies get it very wrong and the reason I am adding this paragraph on verbal psychology in adverts, is due to wanting to share with you an advertisement that I read on the side of a car that was promoting a local car garage servicing centre. It read as follows:
“You wouldn’t trust your car with anyone else”